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Do You Make These Mistakes in Google Ads?
Learn the top 6 mistakes businesses make in Google Ads — and exactly how to avoid them. It doesn’t matter if you spend $1,000/mo or $100,000/mo; an optimized spend is always worth its weight in gold.
Download the Free ReportWhat’s inside
Six ways advertisers quietly burn budget
Irrelevant Searches
Stop wasting money on searches that are off the mark. Learn how to spot these troublemakers and cut them off.
Location Targeting
Google’s default location targeting doesn’t actually restrict your ads to the area you want. Learn how to spot it.
Greedy Keywords
Even in a great account, a few keywords can eat the whole budget and starve the ones that would convert.
Weak Ad Copy
Your ads are competing for attention in a crowded auction. Small copy changes make an outsized difference.
Poor Landing Pages
The click is only half the battle. If the landing page doesn’t convert, the spend is wasted.
No Conversion Tracking
If you can’t measure what’s working, you can’t optimize it. Most accounts track the wrong things — or nothing.
…plus 6 additional tips to optimize your Google Ads account.
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