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- Introduction (5:07)
- How To Run A Successful Campaign (8:24)
- My Advertising Philosophy (12:11)
- The Difference In Good & Bad Ads (10:02)
- Ad Profitability Calculator And How To Use It (5:53)
Keyword Research
- Keywords & Search Intent Explained (8:32)
- Research Example: Metal Detectors (9:15)
- Research Example: Flooring Business (14:23)
Account Build
- How To Structure Your Ad Account (7:14)
- Campaign Structure (8:52)
- Single Focus Ad Groups Explained (12:51)
- The Easy Way To Write Effective Ads (11:42)
- How To Design A Winning Landing Page (14:14)
- Quality Score Importance & How To "Hack" It (4:07)
- Our Google Ads Campaign Generator Tool (5:43)
Keyword Research
- Matching Landing Pages With Search Intent (5:07)
- How To Use The Landing Page Swipe File (8:26)
- Landing Page Templates You Can (And Should) Swipe (9:43)
- Effective Landing Page Copywriting Made Simple (6:19)
- Landing Page Design Tutorial (45:47)
- How To Use Our Auditing Tool (6:12)
- Optimizing Your Ads (7:14)
- Optimizing Your Landing Pages (6:24)
- Optimizing Your Campaign Structure (8:15)
- Optimizing Your Account Spend (7:02)